Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Marketing --- 658.8 --- Consumentengedrag --- Media --- Reclame --- Periodicals --- Marketing.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Media Marketing is het magazine voor communicatie. Elke maand worden media, marketing, bureaus en nieuwe creaties aan de tand gevoeld en bieden we artikels die peilen, analyseren en informeren naar en over het vak. Twee diepgaande dossiers ontrafelen het communicatienieuws tot in de kleinste details. Er is een dossier dat de actualiteit op de voet volgt en er is een meer algemeen themadossier. Korte nieuwsflashes en telexberichten zorgen iedere maand voor een momentopname van de markt in binnen- en buitenland. Het magazine is ook het uitstalraam voor de jongste reclamecreaties 'Made in Belgium'. Op het menu: nieuws uit de wereld van de creatie in de ruimste zin van het woord. Design, nieuwe producten, nieuwe logo's. En natuurlijk de onvermijdelijke pagina met budgetten en budgetverschuivingen tussen adverteerders en bureaus. Kortom, een maand lang gevarieerde en geïllustreerde vaklectuur om niet alleen alles te weten maar ook en vooral beter te doorgronden.

Applied marketing --- Advertising. Public relations --- massacommunicatie --- marketingcommunicatie --- PR (public relations) --- reclame --- Mass communications --- Media --- Médias --- Publicité --- Périodiques --- Reclame --- Tijdschriften --- 05 <493> --- #A9510A --- 658.88 --- 659 --- 659.3 --- Rubriek serials: grafische- en reclamevormgeving --- Frans --- tijdschriften communicatie --- marketing --- 050 --- 658.8 --- Media (Communicatiemedia) --- abonnementen --- bedrijfseconomie --- economie --- 659.1 --- Communicatie --- Marketing --- Massacommunicatie --- Public relations --- Reclame en marketing --- Tijdschriften. Periodieken. Serials--België --- Toegepaste marketing --- Reclame. Public relations --- periodieken - tijdschriften --- marketing, verkoop, distributie --- Periodicals --- tijdschriften --- 05 <493> Tijdschriften. Periodieken. Serials--België --- Media. --- tijdschriften. --- Tijdschriften. --- 690 Media, mediarecht

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Adressen --- Geïntegreerde communicatie --- Marketingplanning --- Public relations --- Marketingaudit --- Database marketing --- Industriële marketing --- Casestudy --- Marktonderzoekbureau --- Crisis public relations --- Crisismanagement --- Huisstijl --- Ethiek --- Direct marketing --- Evenementenmarketing --- Sponsoring --- Retailmarketing --- Politieke marketing --- Relatiemarketing --- Reclame --- Regionale omroep --- Praktijk --- Marketing --- Reclame-praktijk --- Productaankondiging --- Evenement --- Fusie --- Crisiscommunicatie --- Marktonderzoek --- Marketingcommunicatie --- Reputatie --- Radio --- Radioreclame --- Vrouw --- Merchandising

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Corresponds in part to the weekly print publication, Advertising Age. Includes links to online articles, a Datacenter, Events, Resources (including fact pacts, white papers, etc.), and archives of the periodical issues dating back nine years.

Marketing --- Advertising. Public relations --- Advertising --- Publicité --- Periodicals --- Périodiques --- Advertising. --- Marketing. --- Reklame --- Government policy --- Government policy. --- Business, Economy and Management --- General and Others --- Trade and Commerce --- Business, Economy and Management. --- General and Others. --- Publicité --- Périodiques --- EBSCOASP-E EBSCOBSP-E EBSCOCMMC-E EJCOMMU EJLANGU EJMARKE EPUB-ALPHA-A EPUB-PER-FT --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Industrial management --- Aftermarkets --- Selling --- Business --- Communication in marketing --- Industrial publicity --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Reclame. Public relations --- Open Access Collection. --- Advertising - Periodicals. --- Advertising - Government policy - Periodicals. --- Périodiques. --- Politique gouvernementale --- Bedrijfseconomie --- Communicatie --- Reclame --- Massacommunicatie

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Discover the latest findings in the global marketplace with detailed results prepared through rigorous scientific methodology. Reviewed by prestigious scholars in the field of marketing science, articles often feature game theory, econometrics, multivariate analysis, econometric modeling, and choice models. - Advertising - Consumer choice modeling - Interactions between manufacturers and retailers - Market research - Pricing decisions - Purchase behavior - Revenue forecasting

Marketing --- Advertising. Public relations --- Periodicals --- Périodiques --- Marketing. --- #ETEW:TSCAT --- 658.8 --- 659 --- HW_MM --- Reclame. Public relations --- Business, Economy and Management --- General and Others --- Trade and Commerce --- -658.8005 --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Electronic information resources --- E-journals --- Business, Economy and Management. --- General and Others. --- Périodiques --- EBSCOBSP-E EBSCOCMMC-E EJCOMMU EJECONO EJLANGU EJMARKE EPUB-ALPHA-M EPUB-PER-FT INFORMS-E JSTOR-E --- Marketing - Periodicals.